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Wednesday, February 27, 2008
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Breakfast Super Session:
7:30 - 8:45 AM |
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Wal-Mart: The Past, Present & Future
of the Nation's Leading Retail Media Network
Mike Hiatt, Director In-Store Media Networks, Walmart Stores, Inc.
Description |
International Summit:
Sponsored By:
* Click the session number below for a complete description.
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9:00 - 10 AM |
Noon - 1:00 PM
(Lunch Session) |
3:00 - 4:00 PM |
| Retail |
Session 1:
Content Development Workshop
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Session 6:
Shopper Engagement Techniques
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Session 11:
Causal Triggers for Customer Response
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Advertising & Marketing
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Session 2:
Track ROI with the Latest in Audience Measurement |
Session 7:
Managing Content Pricing and Processes
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Session 12:
Effectively Integrating Digital Signage in an Integrated Media Plan
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| Hospitality |
Session 3:
Creating Guest Engagement |
Session 8:
Hospitality's Hottest Case Studies
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Session 13:
Winning Technical Integration Challenges
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| Public Spaces |
Session 4:
Value, Price & Promotion
- How to Make Your Network Payoff
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Session 9:
OOH Research Results - New Insights & Trends |
Session 14:
Case Studies From Around the World |
Digital Signage 101
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Session 5:
ABC's of Placed-Based Signage - How to Build a Network |
Session 10:
Checklist: Top 10 Questions for Your Technology Vendors
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Session 15:
Change Agents that May Effect the Future of Digital Signage |
NEW for 2008! - Tech Track
Sponsored and Organized by:
Digital Signage Quarterly
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9:00 - 10 AM |
Noon - 1:00 PM
(Lunch Session) |
3:00 - 4:00 PM |
| Tech Track |
Session 26:
Enterprise - Wide Digital Signage Systems
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Session 27:
Flat Panel Display Technology |
Session 28:
Content Software
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Tech Track has been specifically designed for systems integrators, contractors, installers, design consultants and IT professionals to address important technical issues that are high priority.
Free Workshops!
4:30 - 5:15 PM
Workshop 1
Determining the ROI of Digital
Signage –
“A Cocktail of Return”
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Workshop 2:
Current Trends in Screen Placement |
Workshop 3:
Beyond Digital Signage: How
Interactivity and Integration Are
Impacting the Customer Experience |
Workshop 4:
Deployment Strategies – Getting Your
Digital Signage Network Staged and
Ready for Deployment |
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Industry Applications
           
HOUSES OF WORSHIP
Venues of all sizes and memberships utilize digital signage platforms and in-building networks to broadcast sermons, event schedules, inspirational messages and more. Outdoor digital signs are more rapidly becoming adopted to communicate messages to the community at large.
ENTERTAINMENT
Sports Arenas, Movie Theatres, Amusement Parks. Arenas use digital signage platforms throughout their venues to broadcast game scores and highlights wrapped with powerful advertising messaging. Theaters utilize networks to show movie trailers, show times, food and beverage specials and enhanced product advertising.
EDUCATION
Universities, Public and Private Schools, Corporate training. The growing use of digital signage networks within schools streamline communication of information to students including faculty announcements, weather emergencies, sports scores, and academic event calendars. Existing company networks in retail stores and corporate offices can double as a vital employee training tool able to reach all locations remotely.
FINANCIAL
Banks, Stock Tickers. One of the fastest-growing outlets for digital signage resides within the financial world as bank products and service programs can be demonstrated visually via digital screens, interactive kiosk technology in-store broadcast networks. Financial institutions can further brand themselves as trusted sources of information as consumers navigate their way through making the challenging decisions associated with money management.
SUPERMARKETS
Grocery Stores, Pharmacies. Grocers of all size and scope utilize digital signage technology to better serve shoppers through screens which can promote weekly, daily or hourly price specials through in-store screen networks, while selling national brand advertising space to manufacturers, promoting buyer-brand awareness and improving the overall shopping experience. Interactive technologies located in zones like the deli and bakery counter, produce section and pharmacy provide informative information key to the consumer.
GAS STATIONS / CONVENIENCE STORES
Interactive screens enhance customer experience at the pump and in-store offering brand advertising, discounts, special features such as snacks, soft drinks and coffee bars. Outdoor signs used to change fluctuating gas prices quickly and efficiently from remote locations.
HEALTHCARE
Hospitals, Doctors offices, Dentist offices, Veterinarian offices. Digital signage networks are being placed throughout hospitals to deliver facility information, present preventative health programming and advertise products and services. Waiting areas of medial and dental offices also subscribe to closed-circuit television programming to maximize patient’s attention, encouraging the doctor-patient relationship and better overall healthcare.
PUBLIC SPACES
Museums, Aquariums, Zoos, Monuments and other self-guided or tour-led facilities can enhance the visitor experience through outdoor and indoor digital signage networks offering in-depth, sensory-driven information about artistic displays, historical documents, artifacts, animal and marine life, plus interactive technology offering maps, directions and facility information such as restroom and food service locations.
HOSPITALITY
Hotels, Casinos, Resorts, Cruise Ships, Night Clubs, Bars, VIP Club Rooms and others use close-circuited solutions to broadcast helpful, targeted messages to members and guests. Interactive kiosks strategically placed throughout each venue offer services such as directions and reservations, resort amenities and convention and meeting schedules. All of which enhance the member/guest experience and make their stay more pleasant and enjoyable.
QUICK-SERVICE RESTAURANTS
Digital signage menu boards that seamlessly transition through the day's meal choices from breakfast through dinner, interactive kiosks allowing customers to order meals to their exact specifications. Imagine the level of service local fast-food restaurant chains can provide to satisfy customers needs, quickly and even more efficiently.
RETAIL
Retailers of all types maximize the digital signage platform through in-store media networks providing targeted advertising, touch-screen initiatives, product information programming at the "point-of-consumer," providing visually and audibly-enhanced information when consumers are paying attention and ready to buy. Creative non-obtrusive digital solutions can be used to drastically enhance the store experience.
TRANSPORTATION
Commuter train stations, airports, rail lines, busses and others provide the captive audience advertisers want to reach as consumers make their way to work, home and beyond. Look for Interactive kiosks for tickets, directions and reservations, flight information systems, on-board broadcasts and local area tourist information systems complete the traveler’s experience.
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